West Africa · North America · Senegal / United States · Consumer brands & enterprise
Magatte Wade
A Senegalese entrepreneur building consumer brands around African ingredients, design and the case for enterprise-led prosperity.
By Africa News Desk · Breaking news and regional affairs · 2 min read
Magatte Wade has founded consumer businesses that place Senegalese ingredients and cultural knowledge inside globally marketed products. Her work challenges the assumption that African economies should participate mainly as suppliers of raw materials.
She also speaks forcefully about the conditions entrepreneurs need: clear rules, dependable institutions and fewer barriers between an idea and a functioning company.
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