Magatte Wade argues that African brands can compete through identity

The Senegalese entrepreneur has built consumer businesses rooted in African ingredients and design.

By Global Africa Desk · Diaspora achievement and ideas · 2 min read

Editorial illustration for “Magatte Wade argues that African brands can compete through identity” — Na Wetin Dey Happen original editorial image — created for this article; conceptual, not a documentary photograph

The Senegalese entrepreneur has built consumer businesses rooted in African ingredients and design.

Her advocacy links entrepreneurship with regulatory reform and cultural confidence.

Wade founded SkinIsSkin and earlier consumer ventures.

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Global Africa Desk

The Global Africa Desk profiles Africans building consequential institutions, businesses, research and creative work across the continent and diaspora.

Global Africa Desk

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